From VFC to VFG: UK Alt-Meat Maker Rebrands with Aim to Become ‘Vegan Unilever’

The UK alt-meat maker VFC Foods has rebranded to the Vegan Food Group (VFG) with the goal of becoming a "vegan Unilever" and a global food leader. The rebranding follows a successful year of acquisitions, including saving Meatless Farm from bankruptcy and acquiring pie company Clive's Purely Plants. With co-founder Matthew Glover moving into a more active role as the chief mission officer, VFG aims to capitalize on market conditions and accelerate growth in the UK and Europe.

VFG plans to streamline operations, focus on cost efficiencies, and expand its market presence using a strategy similar to international food giants. By incorporating multiple brands under its umbrella, VFG hopes to leverage collective strengths, optimize supply chains, and innovate to set new benchmarks. The company anticipates sales reaching £25M in 2024, with plans for strategic acquisitions to further expand its portfolio in the upcoming year.