Fruit-Tella To Make Best-Selling Sweets Vegan

Iconic confectionary brand Fruit-tella has announced that it will be launching fully vegan versions of some of its best-selling sweets in the UK next month. The company has reformulated the recipes of the Strawberry Mix, Duo Stix, and Berries & Cherries varieties to cater to those following a plant-based diet. This move comes after the success of their gelatin-free sweets, Koalas and Sour Snakes, released in 2019.

Gelatin, a common ingredient in sweets, is often derived from animal body parts making it unsuitable for vegans and vegetarians. Fruit-tella's decision to go vegan aligns with a growing trend in the confectionary industry, with brands like Marks and Spencer and Rowntree's also reformulating their iconic sweets to attract meat-free customers. Fruit-tella's Senior brand manager, Lauren Potter, expressed excitement at welcoming new fans to the Fruit-tella family with their vegan offerings, emphasizing their commitment to creating a vegan recipe that replicates the taste and texture of their beloved chews.