Fry Family Foods Introduces Flexi Range to Cater to Flexitarians in South Africa

Fry Family Foods has introduced a new line of plant-based products called the Flexi Range, catering to flexitarians in South Africa who seek healthier alternatives to traditional meat. The range includes items like Pea Protein Mince, Homestyle No-Chick’n Burgers, and Southern Fried Strips, all designed to mimic the taste and mouthfeel of animal-based products while offering the benefits of plant-based ingredients. The products are cholesterol-free, low in saturated fats, and provide high protein and fiber content compared to traditional meat options.

The company plans to expand the Flexi Range with upcoming products such as No-Chick’n Pieces in Spiced and Original flavors, appealing to those who enjoy white-meat chicken substitutes. Clare Ewing, Head of Sales and Marketing at Fry’s, emphasized that plant-based protein offers unique benefits and should be viewed as a smart and modern choice, not a compromise. The Flexi Range is currently available in select retailers in South Africa, aiming to make plant-based eating more accessible to consumers looking to adopt more sustainable and health-conscious food habits.