Oat milk brand MYOM has launched its premix pouches in Whole Foods Market stores across London, marking its first retail listing. MYOM Original Oat is designed to be mixed with water at home to create oat milk. The pouches come in 65g or 130g sizes, with the smaller pouches yielding half a liter of milk when mixed with 440ml of water. The product has a long shelf-life of up to four months in the cupboard and five days in the fridge once mixed with water.

Before entering retail stores, MYOM sold directly to consumers online and has already gained recognition, winning awards such as platinum at the Plant-based Excellence Awards and 2 stars at the Great Taste awards 2024. The oat milk is fortified with vitamins D3 and B12, as well as iodine, and contains more calcium than cow's milk. The brand was created with sustainability in mind, aiming to reduce packaging waste and transportation emissions associated with traditional plant-based milks, making it one of the most sustainable milk options available. Whole Foods Market UK expressed excitement over launching MYOM in their stores, praising its commitment to sustainability and innovation.