Gardein Founder Launches Frozen Plant-Based Sushi Brand Nationwide

Konscious Foods, founded by Yves Potvin, has launched the world's first frozen plant-based sushi, onigiri stuffed rice snacks, and poke bowls available nationwide at Whole Foods Market locations. The products offer the taste and texture of seafood while being entirely plant-based, contributing to sustainable solutions in the face of overfished marine stocks.

Made with high-quality ingredients like konjac plant, pea fiber, Jasberry rice, and organic red quinoa, Konscious Foods' offerings are Non-GMO Project Verified, gluten-free, and free from carrageenan and titanium dioxide. With a commitment to accessibility, the brand aims to make its products available in over 4,500 stores nationwide by the end of the year, catering to both seasoned plant-based enthusiasts and those curious to try something new. For those interested in trying out the frozen plant-based sushi and other offerings, they can visit Konscious.com to find the nearest retailer.