Givaudan Taps Gen Z Talent to Pioneer Alternative Protein Concepts in New “Moonshoot Pirates” Challenge

Flavors and nutritional solutions leader Givaudan and Moonshot Pirates have teamed up to launch "Shape the Future," an alternative protein challenge for Gen Z. The initiative aims to inspire young innovators to create affordable, nutritious, and convenient food solutions that contribute to a healthier and more sustainable food system. Participants are encouraged to develop innovative alternative protein concepts that go beyond mimicking meat, fish, or dairy products.

Approximately 1,000 young innovators worldwide have applied for the challenge, with finalists presenting their ideas to a jury of experts in January 2025. Winners will have the opportunity to visit MISTA in San Francisco for insights into alternative protein development. Givaudan will provide expert mentors and explore scaling opportunities for promising product innovations emerging from the challenge. Overall, the collaboration seeks to drive change by incorporating fresh perspectives from younger generations passionate about sustainability and future food systems, with Moonshot Pirates empowering Gen Z changemakers to solve global challenges through strategic partnerships.