Givaudan: “We Look at Products Holistically to Ensure a Well-Rounded Food Experience That Consumers Will Love”

Givaudan is a leader in creating scents and tastes with over 250 years of history. The company works closely with its customers through a co-creation approach to develop food experiences that meet evolving consumer needs. Marta Kusnierz, Regional Marketing Manager for Plant Attitude, focuses on staying ahead of new food trends in the plant-based space and identifying opportunities for innovation.

In addressing challenges in plant-based meat alternatives, Givaudan takes a holistic approach by considering factors like taste, texture, and mouthfeel. The company collaborates with customers to create well-rounded food experiences that consumers will love. By leveraging sensory panels and unique technologies like SenseIt®, Givaudan is able to develop clean-label, sustainable, and cost-effective solutions for plant-based meat producers. In response to emerging trends in the industry, Givaudan is focusing on creating innovative products that cater to consumer preferences for unique and great-tasting plant-based meals that do not necessarily mimic real meat.