Good & Humble: New Zealand Oat Milk Startups Otis & All Good Merge

New Zealand oat milk producers Otis and All Good have merged to form a new entity called Good & Humble. Both brands will continue to operate separately but aim to scale up production, innovate, and support local oat growers. Otis and All Good plan to leverage each other's strengths to expand globally, particularly in Southeast Asia, by combining Otis's on-farm provenance and enzyme technology with All Good's established export sales and distribution. The merger also addresses the environmental impact of New Zealand's dairy industry, with oat milk being the most popular plant-based milk in the country. The new entity plans to set a new benchmark in oat milk quality, sustainability, and innovation while promoting plant-based alternatives to dairy.