Goodness Plant, a women-owned vegan snack brand, has relaunched their protein snacks under the new sub-brand Bangkok Bites. This new line features two varieties of protein chips and two vegan jerkies inspired by Thai flavors such as Tom Yum, Sriracha, Pad Thai, and Thai BBQ. Each product contains 10-18g of plant-based protein and offers a cleaner nutritional profile with lower fat content compared to competitors.

The rebrand marks a strategic shift for Goodness Plant, moving towards becoming a US-based brand with in-house R&D and production. The company is now seeking distribution and retail partnerships in North America and plans to scale manufacturing capacity. According to founder Bella, Bangkok Bites showcases Asian plant-based manufacturing expertise in globally relevant, high-protein vegan snacks to meet the increasing demand for such products.