Gordon Ramsay Partners With Flora For ‘Skip the Cow’ Campaign

Flora, a plant-based spread brand, has partnered with celebrity chef Gordon Ramsay for their "Skip the Cow" campaign. Ramsay, known for his previous criticism of vegan food, has expressed his enthusiasm for Flora's dairy-free spreads. He praised the products for their creaminess and rich taste, encouraging home cooks to give them a try.

The campaign includes a 20-second ad featuring Ramsay and a cow, highlighting the benefits of Flora's plant-based ingredients. Flora removed dairy from its products in 2023 and launched the "Skip the Cow" campaign to promote its new direction. The partnership with Ramsay aims to showcase the brand's versatility and taste, with the chief marketing officer describing it as a bold step towards offering sustainable, dairy-free alternatives that don't compromise on flavor.