British plant-based brand Gosh! has teamed up with Urban Eat to introduce two new lunchtime options - the Falafel & Houmous Wrap and the Falafel, Lettuce, and Tomato sandwich. These products aim to provide a convenient, meat-free alternative for busy consumers looking to increase their fibre intake. Both options are now available through the Samworth Brothers Food for Now network, providing healthier choices alongside core favourites in the food-to-go fixture.

Gosh! focuses on creating products made with whole plant foods like vegetables and legumes, offering a range of falafels, burgers, sausages, bites, and street-food style options. The brand's marketing director, Caroline Hughes, emphasizes the importance of convenience and nutrition working hand in hand for on-the-go consumers. By launching these new options in collaboration with Urban Eat, Gosh! aims to meet the needs of consumers who are seeking plant-based, flavorful, and nutritious options that seamlessly fit into everyday life.