‘Got the blahs? Veganuary could be the cure’ claims new ad

The article discusses a new advertisement by Veganuary, a global movement to try vegan for January and beyond. The ad aims to cure the post-holiday blues by inspiring people to sign up for Veganuary 2023. The ad features a family overcoming "the blahs" after the holidays with the help of a personal "Veganuary coach," played by vegan actress Gabrielle Reyes.


Veganuary participants from 2022 reported improved energy, mood, and overall health after the 31-day challenge. The movement offers free resources, including daily plant-based recipes, nutrition guides, and access to discounts. Veganuary also includes a new podcast series and YouTube series for additional ways to participate in 2023, along with a celebrity e-cookbook featuring recipes from Alicia Silverstone and others. Participants have found Veganuary to be a source of hope and empowerment, helping them make positive changes in their diet for health and environmental reasons.