Former Great British Bake Off contestant Freya Cox has launched a range of vegan baking box kits called Freyas. The kits include Choc Chip Marble Cookies, Lemon Drizzle Loaf, Sticky Toffee Pudding, and Choc Chip Brookie, designed to make vegan baking easy while delivering high-quality results. Cox, who aims to be the vegan Betty Crocker, has described the cookies as crispy on the edges, soft inside, and filled with chocolate, while the lemon drizzle loaf is fluffy with a tangy lemon glaze.

Cox, who competed on Bake Off as the first vegan contestant in 2021, has since published an award-winning recipe book titled Simple Vegan Baking. The launch of the Freyas box kit range has been a dream for Cox, who has a large following on social media where she shares baking recipes. Each kit costs £11.99, with a bundle of all four available for £39.99, offering a variety of vegan baking options for enthusiasts to enjoy.