Green Boy Group has invested in Fudi Protein, a startup extracting RuBisCO protein from alfalfa. This unique ingredient offers a near-complete PDCAAS score of up to 1.0, making it comparable to dairy and egg in terms of amino acid completeness. Fudi Protein differentiates itself by processing alfalfa locally, supporting soil health, and reducing the need for synthetic fertilizers. This sustainable approach to production aligns with the rising demand for protein, especially among consumers using GLP-1 medications, who are shifting towards higher protein and fiber intake.

Fudi Protein, founded in 2025 by Udi Lazimy, is positioned to bring RuBisCO protein to market at scale. Green Boy Group sees the potential for this ingredient to rival traditional animal proteins in both price and functionality. With their investment, Green Boy Group aims to support Fudi Protein in unlocking the full potential of RuBisCO protein and expanding its presence in the market through their resources, market knowledge, and international network.