Green Heart Recruitment is a new specialist agency launched to help vegan, plant-based, and animal protection organizations find values-aligned talent. Founded by Aoife Dobson, the agency aims to connect mission-driven organizations with candidates who share a commitment to vegan values and sustainability, prioritizing cultural alignment alongside skills and experience. Green Heart will provide recruitment support for various functions, such as operations, communications, fundraising, research, marketing, and leadership, with a focus on assessing candidates for alignment with vegan and animal-protection principles to support stronger retention and organizational sustainability.

In a unique context where mission, ethics, and performance are closely connected, Green Heart Recruitment seeks to help plant-based and animal-protection organizations build teams that are aligned, resilient, and equipped for long-term impact. With a growing availability of resources for individuals interested in the alternative protein industry, including tools like GFI's career mapping tool, the agency aims to support organizations across the UK and internationally in finding values-aligned talent for their teams.