The Green REV Institute and MEP Sebastian Everding co-hosted the event "Label the Future - Europe Goes Vegan" in Brussels to discuss the issue of mandatory labelling of vegan products in the European Union. The event brought together experts and representatives from various organizations to emphasize the importance of clear, transparent labelling for consumers to make informed decisions about their food choices. The event highlighted the barriers and obstacles faced in introducing mandatory vegan labelling, including pressure from the meat and dairy industry lobby and restrictions on certain food terms.

The event underscored that mandatory vegan labelling is crucial not only for consumer convenience but also for building a transparent and democratic food system that supports informed choices. Participants emphasized that clear labelling is essential for achieving climate goals and transforming the food system in line with the European Green Deal and the Farm to Fork Strategy. The discussions shed light on the need to protect consumers' right to know more about the food they buy and eat, as well as the challenges posed by powerful economic interests and ambiguity in the market.