GRUBBY Extends Collaboration With BOSH! After Selling Over 100,000 Meal Kits

UK plant-based meal kit service GRUBBY has extended its partnership with vegan chef duo BOSH! after selling over 100,000 co-branded meal kits in the past 18 months. The success of their collaboration has led to the release of ten new dishes, including Gochujang Tofu Mac & Cheese and Zingy Green Enchiladas with Avocado, which are already available on GRUBBY's menu. The brands plan to expand their range of plant-based recipes throughout 2025 and beyond.

GRUBBY has also recently announced collaborations with other plant-based brands, such as VFC and Redefine Meat, as well as with LEON Grocery. The company reported a significant increase in customer spend and revenues, serving over a million meals to a base of more than 56,000 customers. GRUBBY's founder, Martin Holden-White, expressed excitement about working with BOSH! and showcasing the convenience and deliciousness of plant-based food to both new and existing customers.