Gucci has just launched its first vegan leather sneaker line called Demetra, inspired by the Greek goddess of harvest. The line features three different styles, Gucci Basket, Gucci New Ace, and Gucci Rhyton, priced between $702 and $940. These sneakers are made from Demetra, a material that is 77 percent plant-based and includes eco-conscious materials like organic cotton, recycled steel, and recycled polyester.

The parent company of Gucci, Kering, is focusing on sustainability through partnerships with companies like Bolt Threads, which manufactures eco-friendly leather alternatives like Mylo. Other brands like Stella McCartney and Adidas have also joined this movement towards sustainable fashion. Customers can shop the vegan leather sneaker collection at Gucci retail stores, on their website, or through their Instagram page to stay updated on the latest style debuts.