H&M: Stop Selling Wool and Leave Sheep Alone

PETA is calling on H&M to stop selling wool after an investigation exposed workers abusing sheep at a South African wool farm that supplies H&M Group. The footage showed workers kicking, beating, and cutting sheep, leaving them bleeding and in pain. Despite certifications from NATIVA and the Responsible Wool Standard, cruelty towards sheep in the wool industry remains prevalent.

H&M has the opportunity to choose animal-friendly fashion, as demonstrated by past collaborations with PETA on vegan collections. Sheep are mistreated in the wool industry, and H&M should ban wool in favor of cruelty-free alternatives. Consumers can join PETA in urging H&M to stop selling wool and protect sheep from suffering.