Helsinki City Council has voted to replace 50% of meat and dairy procurement with plant-based options in schools, hospitals, and other municipal institutions by 2030. The initiative, called Puolet Parempaa (or “Half Better”), received broad cross-party backing and aims to promote climate responsibility, animal welfare, and a sustainable future for children.

The Half Better campaign, led by Greenpeace, challenges municipalities in Finland to make half of their food offerings better for public health and the environment. With Helsinki's decision, the city sets an example for other policymakers and institutional caterers across Europe on how public procurement can drive the protein transition, lower costs, and align with climate and biodiversity commitments.