Half of Young Indians Open to Veganism, but Lack of Information Holds Them Back, Faunalytics Finds

A recent study by Faunalytics found that a lack of practical information about plant-based eating is a major obstacle to veganism among young Indians, rather than cultural attachment to dairy. The research surveyed 801 adults aged 18 to 28 living with their parents, with 58% already identifying as meat-reducers, including vegans, vegetarians, pescetarians, and reducetarians. Half of non-vegan respondents expressed a likelihood of adopting a vegan diet within the next year.

The study categorized respondents into three segments: indifferent consumers, constrained consumers, and game-changers, with the latter being the most receptive to veganism. While mothers remain the main decision-makers for cooking and meal planning, the study suggests that companies market dairy alternatives as traditional protein rather than as dairy-free, to appeal to this demographic. The study emphasizes the need for more information and practical tools to help young Indians transition to plant-based diets.