Happiee Launches Easy-Cook Lion’s Mane Mushroom In ‘UK first’

Plant-based brand Happiee has introduced what is believed to be the UK’s first ready-to-cook lion’s mane mushroom product. Available in Original and Teriyaki flavors, each 180g pack contains pre-marinated mushroom pieces for a consistent flavor and texture. Lion’s mane mushrooms have gained popularity for their versatility, health benefits, and use as a natural meat alternative, but they can be difficult to find and prepare. Happiee aims to make them more accessible to consumers with this new product.

Responding to the increasing demand for whole-food plant-based options, Happiee’s lion’s mane mushrooms serve as an alternative to chicken, beef, and plant-based meats. With 4.1g of protein, 2.8g of fiber, and 0.9g of sugar per 100g, the product is also free from major allergens like soy. The range is launching in 240 Sainsbury’s stores across the UK at an RRP of £4 per pack, catering to consumers seeking natural vegan alternatives over processed options.

Founded in 2022 as part of Growthwell Foods, Happiee specializes in plant-based seafood and previously introduced the UK’s first vegan shrimp alternative. In addition to the lion’s mane mushroom range, Happiee offers Breaded and Plain Shrimpiee, Calamariee rings, and Squidiee rings. The brand supports the new launch with on-pack QR codes for meal ideas and educational content to encourage consumer confidence in cooking with mushrooms.