HAPPIEE!: “Plant-Based Seafood Has the Potential To Drive the Next Wave of Transformation”

HAPPIEE! is a Singapore-based company leading innovation in plant-based seafood alternatives, such as shrimp and squid. Rosie Bambaji, Marketing Lead at HAPPIEE!, highlights the challenges of consumer adoption, emphasizing the importance of education and awareness in the growing plant-based seafood market. With a focus on sustainability and health, HAPPIEE! aims to meet consumer demands through quality products that replicate the taste and texture of traditional seafood.

Securing partnerships with major retailers like Sainsbury’s and Morrisons has been instrumental in HAPPIEE!’s growth, making plant-based seafood more accessible to a wider audience. As consumer demand for plant-based options continues to rise, retailers play a key role in making these products available and visible. HAPPIEE! plans to continue its commitment to innovation, with upcoming new product launches and expansion into exciting new markets, aiming to inspire sustainable eating habits and drive the next wave of transformation in plant-based eating.