Happy Plant Protein is a food-tech company founded in 2024 by Jari Karlsson, Elli, and Pekka, combining scientific innovation with commercial and food industry experience to address challenges in the plant protein industry. Their patented dry extrusion technology simplifies the production process by producing textured vegetable protein directly from flour in a single step, eliminating the need for multiple processing stages. The company's first industrial deployment in Latvia showcases the scalability and sustainability of their technology, offering a cost-efficient solution for decentralized plant protein production.

By licensing their technology to local agricultural partners, Happy Plant Protein aims to make plant protein production more accessible to a wider group of players, including mills, cooperatives, and agricultural producers. Their success by 2030 involves global adoption of their technology, supporting the development of better, more affordable food products, and establishing themselves as a key technology provider in the plant protein industry. With a focus on improving taste, texture, and functionality of plant-based products, Happy Plant Protein aims to revolutionize the industry and enhance food security in Europe.