HappyCow to Undergo Full Tech Rebuild Following Ownership Change

HappyCow, the popular online directory connecting users to vegan and vegetarian dining options worldwide, has undergone a change in ownership. Claudia Torres, a Peruvian business consultant and longtime HappyCow user, has acquired the California-based platform. Her leadership aims to update the platform's technology, expand its offerings beyond food listings, and create a more modern and user-friendly experience for the platform's two million global users.

Founded in 1999, HappyCow plans a complete redesign of its user interface and backend to improve search functions and platform responsiveness. The platform, known for its role as a key resource for those seeking vegan and vegetarian food options, is also seeking to expand its listings to include eco-friendly hotel directories, organic retail outlets, and other services tied to vegan living. With these updates, HappyCow is positioning itself for continued relevance and growth in a competitive digital food and travel marketplace.