HappyVore Aims to “End the Meat vs Vegetable War” With Unique New Products

HappyVore, a French plant-based company, has launched two new products called Croq’Coulis in an effort to cater to the growing demand for plant-based foods made with less processed ingredients. These products provide a "multisensory experience" with a runny filling and an outer layer of vegetables and pea protein sprinkled with poppy seeds. The two flavors include eggplant with a tomato and sweet potato filling, and carrot with a coconut curry filling, taking inspiration from desserts like chocolate fondant and ice cream.

CEO and co-founder Guillaume Dubois jokingly claims that the Croq’Coulis could bring about the end of the meat vs vegetable war by offering plant-based options that do not directly mimic meat. HappyVore has previously focused on meat alternatives and has also been involved in fighting against a decree introduced by the French government to ban the use of meat-like terms for plant-based products. The company sees the Croq’Coulis as a game changer in helping the French switch to a more plant-based diet while having fun.