Hard-Boiled Vegan Eggs Launch at Whole Foods Nationwide

Crafty Counter, a female-founded and BIPOC-owned start-up, has launched hard-boiled vegan eggs called WunderEggs at Whole Foods locations nationwide. These plant-based eggs provide a delicious and environmentally friendly alternative to traditional eggs, made from natural ingredients like cashews, almonds, and coconuts. WunderEggs are free of seven of the top eight allergens and recently won the “Best New Meat or Dairy Alternative” at the 2022 Expo West NEXTY Awards.

Crafty Counter's mission is to help people eat more plants, and their expansion into plant-based egg offerings aims to address a gap in the market that is in need of innovation. They have plans to introduce more plant-based egg products at additional retailers throughout 2023. WunderEggs are not only a tasty snack but also a part of a larger mission to provide high-quality, convenient, and minimally processed plant-based foods that are good for the body, the planet, and the chickens. Visit CraftyCounter.com to learn more and find WunderEggs at your nearest Whole Foods Market.