Bird flu, a virus that has been impacting wild birds and farmed birds for years, recently experienced a surge in cases, affecting millions of birds and even spreading to other animals and humans. However, in recent months, the number of reported cases has been declining, leading some to believe that the virus may be on the wane. Experts warn, though, that the virus is still present and could potentially resurge this fall when migratory birds return, especially in the confined conditions of factory farms.

A potential resurgence of bird flu could disrupt the egg industry once again, leading to shortages and rising prices. Plant-based egg brands are seeing this as an opportunity to provide a reliable, planet-friendly alternative to conventional eggs. With their products being cholesterol-free and less prone to virus-related disruptions, they are positioning themselves as a stable and sustainable choice for consumers looking for egg alternatives amidst potential crises in the industry.