Heather Mills On Plant-Based: Sector Will Boom Again, Because It Has To

Heather Mills, a British vegan entrepreneur and founder of VBites, discusses the current state of the plant-based industry and what needs to be done for it to move forward. She attributes the recent growth in the industry to the sale of major vegan/vegetarian food companies for large sums of money, but warns that investor interest must be retained in order for the sector to continue thriving. Mills emphasizes the importance of working with meat and dairy companies to replicate their brands as white labels, as well as their own brand, in order to avoid potential pushback from the meat and dairy industry.

Mills stresses the significance of investing time and money wisely in order for the plant-based industry to be successful in the long term. She encourages collaboration with smaller family businesses and emphasizes the importance of listening to experienced individuals in the industry. Despite some setbacks, Mills remains optimistic about the future of the plant-based sector, believing that another boom is inevitable due to the urgent need to address global warming, animal cruelty, and health concerns.