Heinz Launches Tomato Ketchup Zero With No Added Sugar

Heinz has recently introduced a new tomato ketchup called Tomato Ketchup Zero in the UK. This product contains no added sugar or salt and boasts 35 percent more tomato than the original version. The development of this ketchup was prompted by consumer demand for healthier food options, with many Brits prioritizing choices with reduced sugar and salt content.

Despite the common perception that 'Zero' products may sacrifice flavor, Heinz claims that their Tomato Ketchup Zero delivers on taste, with nine out of 10 participants in a taste test expressing satisfaction. The new ketchup is also suitable for vegans and is now available at Sainsbury's stores across the UK, with plans to expand to other major retailers in July. The recommended retail price for Tomato Ketchup Zero is £3.39.

In addition to their original ketchup, Heinz is now offering a healthier alternative for consumers seeking a lower sugar and salt option. With the popularity of plant-based products on the rise, the introduction of Tomato Ketchup Zero aligns with the growing trend towards healthier eating habits and more ethical food choices in the UK.