Heinz Launches Vegan Cream Of Tomato Soup And Beans With Meatless Sausages

Heinz is launching vegan versions of its popular "Cream of Tomato Soup" and "Beanz and Sausages" in response to consumer demand and the growing popularity of plant-based options. These new products, which provide one of your five recommended portions of vegetables per day, have been created without artificial colors, flavors, or preservatives after extensive recipe development. The plant-based soups are part of Heinz's line of vegan releases, with the new offerings designed to appeal to a wider audience during Veganuary.

Veganuary, an annual event encouraging people to try a plant-based diet for the month of January, has seen significant growth in recent years with over 620,000 participants signing up in 2022. Heinz's plant-based innovations are in line with this trend, offering vegan versions of classic British staples like tomato soup and sausages. The new vegan products are set to be available at major retailers like Ocado and Sainsbury's, marking a significant step towards providing more plant-based options for consumers looking to reduce their meat intake.