Vegan meat brands Heura and Swap have collaborated to launch a new plant-based chicken fillet at over 2,000 retailers across Europe, including France, Spain, and Portugal. The Suprême chicken fillet offers 20g of protein per serving and has a Nutri-Score of A, with a focus on nutrient density and short ingredient lists. The collaboration aims to appeal to a wide range of consumers, from meat lovers to vegans and vegetarians.

Swap, a French company specializing in whole-cut alternative proteins, has partnered with Barcelona-based Heura to bring their hyper-realistic plant-based chicken to a wider audience. With a focus on minimal ingredients and realistic texture, the Suprême chicken fillet offers a tender and juicy alternative to traditional meat products. The product will be available at major retailers such as Carrefour and Monoprix, with the rollout continuing through to June, 2025.