Heura and SWAP have launched a plant-based fillet named "Suprême" across major supermarkets in France, Spain, and Portugal, with availability in over 2,000 retail outlets. Developed to mimic the taste and texture of chicken breast using plant-based ingredients, the product contains seven ingredients and offers 20 grams of protein per serving, earning a Nutri-Score A. SWAP, specializing in plant-based whole cuts, marks its entry into the mass retail market with this collaboration, aiming to appeal to meat lovers, flexitarians, vegans, and vegetarians.

Retailing at €4.99 in France, the Suprême is positioned as a versatile whole-cut alternative that can be prepared in various formats, such as grilled, breaded, or fried. The collaboration strengthens Heura's presence in France, allowing them to expand their portfolio in the country, their second-largest market after Spain. With a focus on offering superior nutritional quality and a positive impact on the planet, the partnership offers French consumers access to this new innovative plant-based product across a wide range of retail outlets.