Heura Enters the Whole-Food Plant-Based Category with Veggie Burgers

Heura, a Spanish plant-based leader, has expanded its product portfolio by entering the whole-food plant-based category with the launch of legume-based veggie burgers. These burgers contain twice the protein of the average product in the category, with 15g of protein per patty. The company aims to address the trade-off between protein and flavor that typically comes with veggie burgers by creating products that offer both high protein content and great taste.

Heura's new veggie burgers come in two variants: spinach with Thai curry, and roasted peppers with chimichurri. They have received a Nutri-Score rating of A and are made with clean-label ingredients, low in saturated fat, high in fiber, and offer a crispy crust and juicy center when cooked. The company's strategic move into the whole-food plant-based category reflects a growing consumer interest in plant-based alternatives and a desire for products that are not only nutritious but also flavorful and satisfying.