Heura Foods, a Spanish plant-based brand, has partnered with popular restaurant chain Rodilla to launch a vegan “chicken” sandwich available at 130 locations across Spain. The sandwich, served on wholemeal bread, features Heura’s plant-based chicken, a chickpea spread, vegan mayonnaise, mustard, gherkins, and parsley, catering to consumers looking for a more sustainable and healthier dining option.
This collaboration is part of Heura’s strategic approach to bring plant-based food to new spaces and consumers, following previous partnerships with Domino’s Pizza, Las Muns, 100 Montaditos, and Iberojet airline. Heura has also focused on educating customers by launching pop-up shops such as a vegan butcher’s and a “phamacy” to promote the health and environmental advantages of plant-based eating. With record funding earlier this year and an expanding menu of innovative products, Heura continues to make strides in the plant-based food industry.
*This summary was generated using AI.
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