Heura Opens Itinerant Plant-Based Butcher Shop in France as Traditional Butchers Close

Heura, a Spanish plant-based meat brand, is opening an itinerant plant-based butcher shop in France to fill the gap left by the closure of traditional butcher shops in Paris. The shop will initially be located at three E-Leclerc hypermarkets, offering customers a chance to try Heura’s flagship products such as burgers, mince, nuggets, and plant-based ham. Chef Clément Werbrouck will be present to give cooking demonstrations showcasing how plant-based meat can be incorporated into French cuisine.

Heura, which first launched in France in 2021, has quickly gained popularity and now has products available in over 1500 points of sale in the country. The brand hopes to further solidify its position in the French plant-based market through a strategic partnership with Leclerc, aiming to strengthen its position as a major contributor to the growth of the plant-based segment in 2023. With increasing international sales and revenues, Heura is affirming its commitment to providing universal appeal with its Mediterranean, healthy, and plant-based cuisine offerings.