Heura Unveils Additive-Free York-Style Vegan Ham In ‘World First’

Heura, a Spanish meat-alternative brand, has introduced a world-first: additive-free, York-style plant-based ham slices made from legumes. These slices are created using a unique process involving vegetable flour, water, and various Mediterranean ingredients. With 64 percent protein density and low saturated fat content, Heura aims to provide a healthier alternative to processed deli-style ham that is linked to chronic diseases.

While not the first plant-based cold cut product, Heura's ham claims to be the first additive-free option, focusing on high nutrient density and addressing concerns about processed plant-based meats. The brand's innovative approach to creating meat-free products has helped it expand to various European countries, with plans for further expansion. Heura's commitment to clean, high-quality ingredients and a focus on food activism make it a pioneering force in the plant-based food industry.