As Veganuary 2026 approaches, celebrities such as Olivia Colman and Matthew Modine are lending their support to the global movement encouraging people to try a vegan diet for January and beyond. New celebrity ambassadors, including Samantha Renke, Victoria Ekanoye, and Jane Fallon, have joined the campaign to inspire individuals to adopt a plant-based lifestyle. With more than 25 million people participating worldwide in 2025, Veganuary is expanding its reach with campaigns launching in new countries such as Iceland and Ireland, and making the pledge available in Hindi to reach even more individuals globally.

Additionally, celebrities like Kate Lawler and Kirsty Gallacher are taking on the Veganuary challenge for 2026, sharing their reasons for participating and showcasing the variety of plant-based recipes available. The campaign's theme of 'New Year, Same You' encourages small positive swaps towards plant-based eating, demonstrating that veganism can easily fit into everyday life. By providing resources like the Celebrity eCookbook, Plant Protein Cookbook, and daily emails filled with nutritional information and recipes, Veganuary aims to support individuals in making a smooth transition to a vegan lifestyle.