How HappyVore Overtook Nestlé to Become France’s Best-Selling Plant-Based Meat Brand

HappyVore has surpassed Nestlé's Garden Gourmet to become the best-selling plant-based meat brand in France. Founded in late 2019, the company offers a wide range of meat alternatives and has sold over 100 million products to date, helping to avoid more than 50 million kgs of CO2e. HappyVore's success can be attributed to its focus on taste, nutrition, and distribution, with top-selling products like merguez sausages, chipotlatas, and chicken nuggets.

The company's strict specifications on nutritional composition, availability at various retail locations, and its own production factory in France have contributed to its growth. As the plant-based market in France expands, HappyVore forecasts a turnover exceeding €50M in 2026 and plans to continue launching new products to further promote sustainable choices among consumers.