Latin America has long been known for its love affair with meat, with countries like Brazil, Mexico, and Argentina ranking high in global meat consumption. However, a shift towards veganism is taking place as more people become aware of the environmental impact of animal agriculture. Traditional meat-based national dishes are being adapted to include plant-based options, and the availability of vegan products in grocery stores and restaurants is increasing.

The plant-based market is growing across Latin America, with countries like Chile and Brazil seeing a rise in sales of vegan products. Vegan restaurants are also on the rise, with over 10,000 establishments in the region offering vegan or vegetarian options. This shift towards veganism is being driven by factors such as increased environmental and ethical awareness, as well as the influence of campaigns like Veganuary and rising consumer demand for plant-based products.