How many people are going plant-based in 2025? Here's what the data says

A global survey shows that 68% of individuals want to incorporate more plant-based foods into their diet, but only 20% actually do so regularly, revealing a significant gap between intention and action. In the UK, 6.4% of adults plan to follow a vegan diet in 2025, and 11.5% intend to stay vegetarian, with younger generations leading the trend towards meat-free diets.

The number of global vegans is estimated to be around 79 million, and the plant-based food sector is projected to triple in value from $14.2 billion in 2025 to $44.2 billion by 2035. Health benefits, climate concerns, and cost savings are driving factors behind the shift towards plant-based diets, and initiatives like Veganuary are helping to bridge the gap between interest and adoption by offering a gateway for individuals to try plant-based eating.