How many people Took Part in Veganuary 2024? The results explained

Veganuary 2024 saw a significant increase in global participation, reflecting the growing interest in plant-based living due to environmental concerns, rising food prices, and ethical considerations. The campaign expanded its measurement of participation to include various formats such as coaching emails, podcasts, videos, social media, and retail products like cookbooks and nutrition guides. More than 1.8 million people were directly supported with resources from Veganuary during the 2024 campaign, but this number is likely just a fraction of the actual participants worldwide.

Several YouGov surveys conducted in core campaign countries estimated that approximately 25 million people globally tried going vegan in January 2024. The success of Veganuary reflects the ongoing shift towards plant-based diets for combating climate change, animal welfare, and human health. The campaign's momentum continues to grow, promising a bright future for the global vegan movement.