Humane Society Rebrands as Humane World for Animals, Launches Global Campaign Featuring Sia

The Humane Society of the United States and Humane Society International have rebranded as Humane World for Animals to better reflect their global mission to combat animal cruelty. The organization, founded in 1954, works in 50 countries to advocate against practices like factory farming, animal testing, trophy hunting, and the fur trade. The rebranding includes a new logo, integrated marketing campaign, and a global advertising effort featuring a TV commercial set to a cover of Peter Gabriel’s Solsbury Hill by Grammy-nominated artist Sia.

The new branding initiative aims to clarify the organization’s global mission and attract a wider audience to support their work. While the name has changed, the core mission of Humane World for Animals remains focused on serving animals and advocating on their behalf. With the rebranding comes a renewed commitment to expanding outreach, engaging influencers, and partnering with others to make a bigger difference for animals around the world.