Iconic Vegan Brand VEGO Launches New Chocolate Bar

VEGO, an iconic vegan brand, has recently launched its new chocolate bar called Vego Crisp. This bar is made with VEGO's signature hazelnut-based dairy-free chocolate and contains roasted rice crisps. The new bar will be available in the UK from May onwards at various wholesalers and stores including Holland and Barrett, Whole Foods, Planet Organic, Asda, and Co-op, priced at around £1.69.

Founded in Berlin in 2010, VEGO started as a vegan restaurant before transitioning into producing high-quality vegan chocolate. The rise of VEGO and the introduction of new vegan chocolate bars reflect the growing demand for dairy-free chocolate worldwide. Experts predict that the vegan chocolate market, currently worth $1 billion, will reach $4 billion by 2032, outpacing the growth of conventional chocolate and highlighting consumers' increasing preference for healthier and plant-based products.