Iconic Vegan Brand Yves Veggie Cuisine Shuttering by End of the Month

Yves Veggie Cuisine, a pioneering plant-based meat brand founded in Canada in 1985, is being discontinued by its parent company Hain Celestial Group. The brand, known for its veggie dogs, deli slices, and ground meat alternatives, will cease operations by the end of the month. The news was initially shared on social media, causing frustration and grief among loyal consumers who viewed Yves as a household staple and an introduction to plant-based eating.

Many consumers have expressed disappointment at the decision to discontinue Yves, with some suggesting alternative solutions such as raising prices or selling the brand. The brand's quiet announcement has been criticized for its perceived lack of acknowledgment of Yves' longstanding impact on the vegan community. While the company has not provided a timeline for the closure or indicated if any products may return under a different label, consumers have been stocking up on Yves' products before they are no longer available on shelves.