If It Isn’t Your Favorite Vegan Beer Already, Jason Momoa’s New Guinness Commercial Should Do the Trick

Jason Momoa, known for his love of Guinness beer, recently starred in a commercial celebrating his Irish heritage and devotion to the vegan beer. The Dublin-based company released the ad, which Momoa also directed, showcasing his journey to enjoy a fresh pint as Aquaman, a character he played in a previous film. Guinness made the shift to vegan beer in 2017 by eliminating isinglass, a fish bladder derivative, from its brewing process, setting a new industry standard for sustainability and animal welfare practices.

Aside from his love for Guinness, Momoa is also known for his environmental activism, including his creation of a sustainable water brand, a line of vegan sneakers, and a spirits company focused on eco-friendly practices. Momoa's upcoming projects include a documentary on Earth Day and a comedic film slated for release in 2025. With his commitment to sustainability and his partnership with Guinness, Momoa continues to advocate for ethical and eco-conscious practices in various industries.