Plant-based meat brand Impossible Foods has become the first of its kind to receive certification from the NSF Certified for Sport program, making its products safe for professional athletes in the US. This certification ensures that the plant-based meat is free from banned substances, safe for athletes to consume, and nutritionally sound. The CEO of Impossible Foods, Peter McGuinness, described the certification as the "gold standard in sports" and emphasized the company's commitment to delivering delicious, nutrient-dense, high-quality plant-based beef.

The certification comes at a time when there is growing consumer scrutiny of ultra-processed foods and concerns about their health impacts. As plant-based meat brands face criticism for being overly processed, Impossible Foods aims to distinguish itself by highlighting the nutritional value of its products. With its high-quality protein, potassium, carbohydrates, and B vitamins, low saturated fat, and cholesterol-free ingredients, Impossible Foods' plant-based meats are now approved for foodservice operations in professional sports organizations like the NFL, MLB, PGA, and LPGA, providing athletes with a plant-based protein option for their diets.