Impossible Foods Hires Former Kraft Heinz Not Co. CEO Meredith Madden as Chief Demand Officer

Impossible Foods has appointed Meredith Madden as its new Chief Demand Officer, responsible for overseeing sales, marketing, product, and communications. Madden comes from her role as CEO of The Kraft Heinz Not Company, a joint venture focused on plant-based alternatives. She brings a wealth of experience from her time at Chobani, where she held executive roles prior to joining NotCo.

With the recent shift in focus for NotCo's joint venture with Kraft Heinz towards Latin America and Mexico, Madden's transition to Impossible Foods comes at a crucial time. CEO Peter McGuinness praised her leadership experience and expressed confidence in the company's ability to succeed in the competitive plant-based market. Despite challenges in the sector, McGuinness believes the company has a strong team in place to drive demand for its products and maintain a solid market position.