Impossible Foods Lite Plant-Based Beef Gains New Health Certification

Impossible Foods Lite Ground Beef has received certification from the American Diabetes Association, making it the second health certification for the plant-based product after the American Heart Association's Heart-Check Food Certification Program. Made from plant-based ingredients such as soybeans and sunflower oil, this ground beef offers 21 grams of protein per serving and has 75 percent less saturated fat than lean beef from cows. It also contains zero cholesterol and provides essential nutrients like fiber, iron, and B vitamins.

In an effort to provide consumers with healthier options, Impossible Foods has released products that focus on nutrition while downplaying the taste and eating experience differences between plant-based and animal-based meat. The recognition from ADA and the American Heart Association highlights the health benefits of the Lite Ground Beef, dispelling myths surrounding plant-based meat alternatives as unhealthy and ultra-processed. Impossible is continuing to address these misconceptions through its new Health Hub section on its website to promote the nutritional value of its products.