Impossible Foods has been recognized by Inc. Magazine for the second year in a row, this time for its marketing efforts. The plant-based meat brand has garnered attention for its partnership with competitive eating champion Joey Chestnut, who set a new record by consuming 275 Impossible Chicken Nuggets in a single baseball game. Apart from this partnership, Impossible Foods also participated in marathons in Chicago and Detroit, offering protein-rich snacks under the name "Protein Bar."

In addition to its marketing initiatives, Impossible Foods has made strategic branding decisions such as introducing bold red packaging and launching an ad campaign focused on solving the meat problem with more meat. These efforts aim to appeal to meat-eaters and show them that they can improve their health and reduce their carbon footprint without making drastic changes to their lifestyles. President and CEO Peter McGuinness expressed pride in the company's recognition and stated that they continue to evolve and grow in the plant-based category.